Blog

We explore the latest trends and innovation in market research

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Company

-minute read

Meet Vidisha Gaglani, CEO at Streetbees

Aug 9, 2024

Vidisha Gaglani is the CEO of Streetbees, a disruptive tech-driven insights company. Her team supports world-leading brands such as Unilever, Mars, Heineken, Intel, Ferrero and Avon and has won multiple awards for excellence in market research. Before Streetbees, Vidisha amassed 10+ years' of experience in Strategy & Insights, working at leading international Market Research agencies.

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Article

Market Research

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How the role of the market researcher is evolving

Jul 15, 2024

Instead of working on projects, the future will see researchers shift their attention to products.

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Article

Market Research

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Why speed doesn't have to equal snap decisions

Jul 12, 2024

Speed doesn’t have to = snap decisions. Here's how AI is modernising the end-to-end research process to give you access to the insights you need to make informed decisions fast.

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Article

Market Research

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How to overcome the common challenges of market research

Jul 11, 2024

Traditional agencies will give you ease and quality without speed. AI-led challengers will give you speed and ease without quality. Survey platforms will give you speed and quality without ease. Here's how you can break this Iron Triangle...

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Article

Market Research

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Is traditional market research out-of-data?

Jul 10, 2024

Traditional market research methods have been the cornerstone in gathering deep insights into consumer behaviour, preferences, motivations and perceptions. Why then are so many organisations now opting for a more modern approach?

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Article

Market Research

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Six ways you can use conversational research to fuel your daily decisions

Jun 26, 2024

Here are six different ways brands like Unilever, Intel, Ferrero and Ikea are using SBX to get quantitative and qualitative insights from thousands of consumers. All in as little as 48 hours. Innovation, Category, Brand, Marketing, Shopper and Customer Experience

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Article

Company

-minute read

What’s the buzz about….the bees?

Jun 6, 2024

You might have noticed we often mention “our bees.” It's been a while since we've cleared up any confusion, so here's a re-introduction to our bees! No, we’re not beekeepers—no honey-making, spacesuit-wearing, or swarm-taming here (though we deeply admire those who do). Instead, “bees” is our term for all of the individuals around the world who are part of our wonderful Streetbees community. Tap to read more about this community, who it’s made up of and what they do.

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Article

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Streetbees Shares: Gavin Harcourt on the ethical use of AI

May 30, 2024

Our Head of Engineering Gavin shares his thoughts on the ethical use of AI admist advancements in the space over the past 12-24 months.

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Article

Company

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Say hello to 'Humans of Streetbees' 👋

May 3, 2024

Our people are what make us who we are. We at Streetbees want to take this opportunity to shed some light on our employees and give them a platform to share their stories beyond their professional achievements. After all, who are we but our stories? 📣 Our debut feature showcases Aria Seyedi, sharing his passion for connection, work ethic, life beyond Streetbees, and future aspirations.

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Article

Company

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Introducing SBX’s new photo and video capabilities

May 2, 2024

SBX's new photos and videos feature means participants can upload multimedia during the conversation, giving you even more context on how products are being used or consumed in-the-moment!

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Article

Company

-minute read

We’re spilling the ‘tea’ and it’s piping hot

Apr 26, 2024

Putting SBX’s new photo and video capabilities to work, we found out what the perfect cup of British tea tastes (and looks) like 👀 We collected responses from 113 individuals in the UK as they made tea in real-time, along with photos of their preferred tea brands and their perfect ‘cuppa’.

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