From the moment they wake up to the last thing they do before bed, Gen Z and Millennials follow distinct routines - both online and offline. Whether it’s the first app they check, the products they reach for, or the habits that shape their day, understanding these moments of engagement is key for brands looking to stay relevant and drive meaningful interactions.
At Streetbees, we’ve explored how these two generations interact with both digital platforms and physical products at key points in their day - morning, afternoon, and night. Our latest research uncovers not only which apps they use and why, but also how their routines influence the products they choose, from skincare to coffee, fitness to entertainment, mental health to professional commitments.
Do Gen Z start their day with doom scrolling, while Millennials check emails? Are Millennials more likely to wind down with meditation apps, while Gen Z prefers short-form video? How do their product choices reflect their emotional state at different times of the day? And what does this mean for brands looking to engage them in high-impact moments?
Our 2024 Streetbees Gen Z & Millennial Daily Habits Study moves beyond stereotypes to deliver a truly granular view of these generations’ behaviours. Built on insights from 900+ multimedia submissions across three global markets, this study captures real, in-the-moment routines through open-text responses, photos, and videos - offering a richer understanding of how consumers live, engage, and interact with both digital and physical touchpoints.
Register now for our upcoming webinar as we reveal key digital and physical behaviours shaping these generations, uncovering key opportunities for brands to integrate seamlessly into their daily lives.
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