[Webinar recording] The Brand Love Index

Discover what truly drives brand love in 2025—beyond flashy ads and celebrity endorsements. Consumers now prioritize authenticity, ethical values, and meaningful connections, with trends like deinfluencing reshaping expectations. Watch our webinar to explore key insights from our Brand Love Index and learn actionable strategies to build trust, loyalty, and lasting impact in an evolving market. Enjoy!

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In 2025, love for a brand isn’t just a feeling - it’s the foundation of trust, loyalty, and long-term success. But what does it truly mean for a consumer to "love" a brand? Is it about flashy campaigns, celebrity endorsements, or trending collaborations or is it more rooted in their values, practices and product quality?

We’ve found that consumers are shifting their focus to authenticity, ethical values, and meaningful connections. As trends like deinfluencing gain momentum, brands that fail to align with these expectations risk losing not just sales but the hearts of their customers.

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In this thought-provoking webinar, we reveal groundbreaking insights from our Brand Love Index, a research-driven exploration into what fuels consumer love - and hate - for brands in 2025.

What you’ll learn:

The anatomy of brand love: What it means to consumers and why it drives loyalty.
The power of authenticity: How user-generated content and ethical practices now trump traditional influence.
Building emotional connections: Why trust, quality, and customer experience matter more than ever.
Actionable strategies: How to align with consumer values and create lasting impact in a competitive market.

Don’t miss the chance to redefine your brand’s relationship with consumers and unlock what it takes to win them over in 2025.

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Watch the recording now!

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Contributors

Speaker panel

Sam Rayner

Product Director

Sam is a visionary Product Director who drives the development of innovative solutions, aligning technology and consumer insights to create impactful, data-driven products. He specialises in translating complex challenges into seamless user experiences that fuel business growth.

Citlali Del Valle

Insights Lead LATAM

With over 20 years of FMCG experience, she specialises in data analysis, market research, and strategic planning to drive business growth. She excels at transforming complex data into actionable strategies that enhance customer engagement and operational efficiency. Passionate about analytics, she ensures insights translate into measurable impact.

Spotlight on the contributors

Sam Rayner

Product Director

Citlali Del Valle

Insights Lead LATAM

About the study

Generational age ranges

18-24 (23%), 25-34 (25%), 35-44 (25%), 45+ (27%)

Quantity of responses

2,029

Markets Covered

2

Using SBX, we generated a best-in-class brief and conversation guide in 20 minutes

SBX launched a conversational survey with our community in 10 markets, collecting verbatoms and videos

SBX transformed the data into a tailored interactive report in just a few days including the insights for this session

Want to see our consumer behaviour platform in action? Get in touch to get a tour of SBX.

Streetbees finds the human in the data, making high-quality insights accessible — at scale. Book a demo to chat to one of our experts and learn how SBX can get you the answers you need, whenever you need them.

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