From the moment they wake up to the last thing they do before bed, Gen Z and Millennials follow distinct routines - both online and offline. Whether it’s the first app they check, the products they reach for, or the habits that shape their day, understanding these moments of engagement is key for brands looking to stay relevant and drive meaningful interactions.

At Streetbees, we’ve explored how these two generations interact with both digital platforms and physical products at key points in their day - morning, afternoon, and night. Our latest research uncovers not only which apps they use and why, but also how their routines influence the products they choose, from skincare to coffee, fitness to entertainment, mental health to professional commitments.

Do Gen Z start their day with doom scrolling, while Millennials check emails? Are Millennials more likely to wind down with meditation apps, while Gen Z prefers short-form video? How do their product choices reflect their emotional state at different times of the day? And what does this mean for brands looking to engage them in high-impact moments?

Our 2025 Streetbees Gen Z & Millennial Daily Habits Study moves beyond stereotypes to deliver a truly granular view of these generations’ behaviours. Built on insights from 900+ multimedia submissions across three global markets, this study captures real, in-the-moment routines through open-text responses, photos, and videos - offering a richer understanding of how consumers live, engage, and interact with both digital and physical touchpoints.

Watch the webinar as we reveal key digital and physical behaviours shaping these generations, uncovering key opportunities for brands to integrate seamlessly into their daily lives.

Contributors

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About the study

Generational age ranges

Generational focus: Gen Z and Millennials

Quantity of responses

900+

Markets Covered

3

1

Using SBX, we generated a best-in-class brief and conversation guide in 20 minutes

2

SBX launched a conversational survey with our community in 10 markets, collecting verbatoms and videos

3

SBX transformed the data into a tailored interactive report in just a few days including the insights for this session

Want to see our consumer behaviour platform in action? Get in touch to get a tour of SBX.

Streetbees finds the human in the data, making high-quality insights accessible — at scale. Book a demo to chat to one of our experts and learn how SBX can get you the answers you need, whenever you need them.

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