In 2025, love for a brand isn’t just a feeling - it’s the foundation of trust, loyalty, and long-term success. But what does it truly mean for a consumer to "love" a brand? Is it about flashy campaigns, celebrity endorsements, or trending collaborations or is it more rooted in their values, practices and product quality?
We’ve found that consumers are shifting their focus to authenticity, ethical values, and meaningful connections. As trends like deinfluencing gain momentum, brands that fail to align with these expectations risk losing not just sales but the hearts of their customers.
In this whitepaper we reveal groundbreaking insights from our Brand Love Index, a research-driven exploration into what fuels consumer love - and hate - for brands in 2025.
What you’ll learn:
- The anatomy of brand love: What it means to consumers and why it drives loyalty.
- The power of authenticity: How user-generated content and ethical practices now trump traditional influence.
- Building emotional connections: Why trust, quality, and customer experience matter more than ever.
- Actionable strategies: How to align with consumer values and create lasting impact in a competitive market.
Access the research and get to grips with how you can redefine your brand’s relationship with consumers and unlock what it takes to win them over in 2025.
Release Date: 30th January 2025
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