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Catch up on our free webinar to uncover the real insights behind Gen Z—what they truly value, how they want brands to engage with them, and what drives their loyalty. Get ahead with actionable, data-driven strategies!
If the Gen Z cohort doesn’t form part of your current target market, it will in the future, so understanding their behaviours and expectations is fast becoming a priority for those looking to craft a winning growth strategy.
In fact, no other generation has been put under the microscope quite like this particular cohort. But when people think of Gen Z’ers, many default to social trends or simple stereotypes. From brat summers to demure aesthetics, from simmer dating to trauma salads, from underconsumption core to progressive idealism.
Lots of people are talking about this cohort, but are we actually listening to them? Streetbees has leveraged its conversational AI platform to do just that. Our 2024 Streetbees Gen Z Segmentation Study has stripped away tired stereotypes and blanket statements to deliver a true and granular view of today’s Gen Z audience. How? The segmentation has been built on the thoughts and experiences of 5,451 individuals across 10 global markets, all captured through our mobile app in the form of rich open-text responses and video submissions.
How do values vary among Gen Z’ers? What do they want to see from brands and why? What does authenticity mean to them and who does it actually matter to? What drives some to advocate for brands and others to ditch them?
Find out in our upcoming free insights whitepaper. Pre-order the content now to have it sent straight to your inbox once it's released.
Derya is a seasoned strategist with a keen focus on retail strategies and innovation opportunities. Her expertise lies in leveraging data to create meaningful narratives that connect with audiences on a personal level, helping her clients stand out in today's competitive market.
Ella has a passion for understanding what drives human behaviour, and translating this into real life insights that can help transform brand strategies across a variety of industries and sectors. Ella joined the Streetbees team three years ago where she works on insights and strategy for our clients.
Andrea is known for her global mindset and consumer-centric approach. With expertise in market research, competitor analysis, and marketing strategy, she brings energy, perseverance, and enthusiasm to uncover insights that drive impact in the personal care industry
Turkan specialises in translating consumer voices into real-life needs, particularly within the beauty industry. With a focus on the U.S. market, she brings deep expertise in understanding consumer trends and driving innovation in beauty products.
Derya is a seasoned strategist with a keen focus on retail strategies and innovation opportunities. Her expertise lies in leveraging data to create meaningful narratives that connect with audiences on a personal level, helping her clients stand out in today's competitive market.
Ella has a passion for understanding what drives human behaviour, and translating this into real life insights that can help transform brand strategies across a variety of industries and sectors. Ella joined the Streetbees team three years ago where she works on insights and strategy for our clients.
Andrea is known for her global mindset and consumer-centric approach. With expertise in market research, competitor analysis, and marketing strategy, she brings energy, perseverance, and enthusiasm to uncover insights that drive impact in the personal care industry
Turkan specialises in translating consumer voices into real-life needs, particularly within the beauty industry. With a focus on the U.S. market, she brings deep expertise in understanding consumer trends and driving innovation in beauty products.
Generational age ranges
Quantity of responses
Markets Covered
Using SBX, we generated a best-in-class brief and conversation guide in 20 minutes
SBX launched a conversational survey with our community in 10 markets, collecting verbatoms and videos
SBX transformed the data into a tailored interactive report in just a few days including the insights in this content
SBX can either create bespoke segments from scratch or bring to life your existing segments. Book a demo to chat to one of our experts about how you can get the answers you need, whenever you need them with SBX.
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October 29, 2024
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