The Buzz Newsletter

Your monthly dose of consumer-centric insights

Newsletter

Presents and perspectives: Unwrapping festive gifting trends 🎁

December 20, 2024

As the holidays approach, consumers dive headfirst into the joyous gift-giving ritual. This season, we surveyed 324 people across the UK to uncover their gifting habits and preferences.

Read Article

Newsletter

Consumer Insights

How ‘not’ to lose a customer in 10 days

December 3, 2024

Discover what drives brand loyalty and keeps customers committed! Our latest research reveals the key to building lasting relationships with consumers—integrity, quality, and meaningful engagement. Learn how to win their hearts, avoid dealbreakers, and keep the spark alive. Dive into insights from 20,000 consumers across 16 global markets to boost your brand loyalty strategy today!

Read Article

Newsletter

Consumer Insights

Is Sober October about to get spooked by Halloween ‘spirits’?

October 31, 2024

Explore how the rise of alcohol-free challenges like Sober October and Dry January is reshaping mindful drinking habits. Discover key insights into consumer motivations, challenges, and how brands can engage audiences through wellness-focused, sober-friendly activations.

Read Article

Newsletter

Consumer Insights

Food for thought: Bite-sized trends in the food and beverage space

September 27, 2024

Discover the latest Gen Z insights on unconventional food and beverage trends, from gourmet noodles to functional candy and flavoured beers. See what’s driving consumer interest—and what’s not—in bold brand collaborations across global markets

Read Article

Newsletter

Consumer Insights

Traditional or trend-itional: The reality of real-time marketing

August 29, 2024

You may have spotted some brands taking a 180 this past week from the ‘brat’ aesthetic to something a little more ‘demure and mindful’. These growing micro-trends are certainly keeping brands on their toes. But are these trends sustainable and does riding the latest wave actually boost brand awareness and engagement? To put this to the test, we spoke to 218 UK consumers who follow these trends and interact with culturally connected brands using our agile insights platform, SBX. Read this newsletter to explore deeper insights and suggested strategies.

Read Article

Newsletter

Consumer Insights

The cookie conundrum: Consumers’ take on third-party tracking 🍪

July 24, 2024

We've all thought, "How did they know?" at least once after seeing an ad. The answer most of the time is third-party cookies. These small pieces of data track your browsing habits, allowing advertisers to target you with specific ads. However, due to privacy concerns, third-party cookies are crumbling as major web browsers like Chrome and Safari phase them out— or so we thought.

Read Article

Newsletter

Consumer Insights

Does event engagement increase the chances of an ’event’-ual purchase?

July 5, 2024

In the world of music and sports, 2024 has already been a standout year, with events like The Eras Tour, Euros 2024, The Olympics and Wimbledon capturing global attention. Our 2024 customer trends whitepaper highlighted ‘tapping into fandom’ as a key strategy for 2024 and brands are continuing to leverage media events to reach connected communities. To delve deeper into this topic, we spoke to 536 people through our app in the UK, Mexico, Germany, France, and the US, who are aware of The Eras Tour, Euros 2024, The Olympics or Wimbledon, gathering quant and qual insights into their attitudes and experiences in just 5 days.

Read Article

Newsletter

Consumer Insights

Which brands are p-riding high this June?

June 14, 2024

To celebrate Pride, we ran some research with our community of ‘bees’ to understand how today’s consumers define Pride month, how they feel about brand engagement with Pride and what they expect from brands (apart from the common logo change) during June and beyond.

Read Article

Newsletter

Consumer Insights

Store-owned brands or named brands: which gives you more ‘brand’ for your buck?

May 28, 2024

In the ever-evolving world of retail, the dichotomy between branded products and store-owned products continues to capture consumer attention. But what truly sets them apart? Our latest conversational study with 416 consumers across the UK, France, the US and Germany delves into consumer perceptions and preferences to see if the rise of store-owned products during the cost of living crisis has continued.

Read Article

Newsletter

Consumer Insights

The importance of movement on mental wellbeing

May 17, 2024

As Mental Health Awareness Week 2024 comes to a close, we wanted to shed some light on the theme of this year, movement, and how moving the body impacts the mental wellbeing of our community.

Read Article

Newsletter

Consumer Insights

Apple Vision Pro vs. Meta Quest: A quick comparison

May 1, 2024

When we think about virtual reality, products from two tech giants spring to mind: The Apple Vision Pro and the Meta Quest. These headsets offer immersive experiences that redefine how we interact with technology and entertainment. But which one reigns supreme? Read to find out!

Read Article

Newsletter

Consumer Insights

Do retailers and supermarkets do enough to cater to all cultures?

April 22, 2024

The UK is a melting pot of cultures, but the burning question is that if all cultures feel catered to by the high street supermarkets. Our conversational study with 233 people revealed that 75% of individuals who celebrate non-Christian/non-Catholic holidays do so regularly, while the remaining 25% celebrate them on occasion. Eid was found to be the most widely celebrated holiday at 38%, followed by Diwali at 19%. Additionally, 30% of participants mentioned purchasing sweet treats like jalebis and Belgian truffles before the holidays, while 24% opted for savoury delights such as curry and samosas. When it comes to spending, 42% keep it under £50, 32% spend between £50-100, 14% spend over £100, and 13% splurge over £200. Brands should take note that 1 in 3 individuals believe a brand's ability to cater to their needs during these holidays impacts their overall perception, with product variety being the most significant driver behind this sentiment. Retailers like Asda and Sainsbury's have responded by diversifying their product offerings to better reflect their communities' cultural diversity.

Read Article